Why should new and independent artists care about Beyoncé’s critically acclaimed surprise album?
If you’re an indie music nerd like me, maybe you cringed a little when you heard about a “mega-famous celebrity and a secret…” and braced for ensuing weirdness before turning away. Relieved to learn as you watched between the fingers covering your face, that it was just another Beyonce album.
Now, whether to release her latest work without fanfare was a clever marketing ploy or just uncertainty in a risk management exercise, is of little concern to many new independent or up-and-coming artists. For any number of reasons, she decided it was important to release her adventurous mash-up of genre-hoping musical styles, regardless of how it would be well-received. Which artist can’t relate to that?
I like Beyoncé as much as the next person. She is a beautiful hard-working artist whose talent is a national treasure– clearly deserving her success. And most of us really appreciate that idea. Still, I heard Beyonce’s name referenced alongside the words “cussin'” and “surprise, and instead of curiosity I was admittedly unmoved to relinquish a damn. Why? Well, same as you, it’s not exactly what I have been waiting for either. But it is here, and true-to-form, she does try (valiantly, I might add) to make it good, and history says it will only get better after the one millionth listen. More importantly, and for one bright shiny damn…